Nowadays, it’s even easier for customers to find you on the internet – but at the same time it’s hard, too. With almost all industries totally saturated with full of authoritative content, how can you rise above your competitors – some who are years or decades old – and reach your customer who is in need of your services?
Here are 7 awesome ways for customers to find you faster:
1. Learn about keyword research
For everything to work out, make sure that you have a solid keyword strategy for your website, social media and other online platforms.
Keyword research is, according to HubSpot, defined as the “process of find and analysing search terms that people enter into search engines with the goal of using that data for a specific purpose.”1 In short, this is understanding what people type in search engines to receive related information.
There are a few SEO-related tools out there like SEMRush’s Keyword Magic Tool2 that gives you the keywords you can use for your digital marketing campaigns. On the other hand, if you want something free, you can either use Google Trends3 or the Keyword Planner in your Google Ads Manager4. You’ll need to set up the latter though.
2. Build a website
Websites should represent your physical location – whether or not you have one – as it will provide more information for your potential customers. Other than that, there are a few more reasons why you should build a website:
- Establish credibility – When you add in your contact information, you’re already setting yourself up for success. People who choose to engage with you need to have access to accurate data about your business. Your website can also be a repository of product/service or industry information so that you can add more authority to your brand.
- It’s cost–effective – You don’t always have to rely on traditional marketing means to get more customers. Your website serves as a 24/7 hub of information about you, your brand and your offerings.
- Google can index you – Nowadays, the first step in every buyer’s journey is to make an online search (that is why it is important that you set up a keyword strategy). If you have a well-maintained website that is relevant to your potential customer’s search, then you’ll have an easy time improving your online brand visibility.
You can set up a website on your own, or contact us at Dygiq to help you out.
3. Use online directories or listings
While this is mostly applicable to businesses with physical locations or that visit homes or offices (better known as Service Area Businesses, or SABs), online directories offer a wide array of benefits for your brand. First off, you can target a local community with a simple listing with complete and accurate information. Second, because online directories, sometimes called citations, can be legitimate backlinks, it helps your business rank higher in search results – especially when potential customers are looking for products or services you offer. Lastly, you can save up on SEM budget as most of these directories are free.
You can start building your Google Business Profile to be visible on Google Search and Maps, and then work on other directories like TripAdvisor, FourSquare or even Facebook.
4. Publish blog articles
Your phone number, address and possibly support email address are helpful in getting customers to visit or contact you, but it’s also important to maintain an air of authority through blog posts. In fact:
- 77% of internet users read blogs
- More blog means more traffic, by as much as 300%
- Posting more than 10 blogs a month gives you 3.5x more traffic compared to publishing less than 4 blogs a month4
For those who do not have the gift of writing or simply do not have the time to string a few words together, it may feel like a chore, but we promise you that this drives long-term results. Not only do you bring traffic into your website that may be converted into leads and eventual customers, you also set yourself up for online success as more people will begin to see you as one of the internet’s sources of truth in your respective industry.
5. Create videos
Part of content creation – blogs, downloadable resource materials and podcasts – is creating videos. This is especially helpful for businesses that have a product that may look complex to end users at first. When you have video guides, your customers can go through the steps at their own pace and successfully adopt the product.
Online video consumption has doubled since pre-pandemic days and it looks like it won’t stop, with people finding these types of content useful for their personal lives, productivity at work and overall mental health.
YouTube remains to be the best platform for publishing videos in general, but for the younger crowd, TikTok is becoming the best place to find brands engage in viral audiovisual content that cater to this demographic.
6. Engage on social media
Social media is where your customer is most likely located, and you need to be there to understand what their needs and wants are. On these platforms, your ultimate goal is to build a community. You can engage with your audience by informing, entertaining or educating them, all the while you’re growing your brand’s authority and reputation. On the more technical side, you can get more qualified leads on social media especially when you pop up on their feed.
“Traditional” social media platforms are Facebook, Instagram, Twitter and LinkedIn, while Tiktok and Snapchat are the relatively newer ones. You do not need to be on all of them, of course, but it helps to know where a majority of your audience is active in, and focus on that platform.
6. Invest in paid advertising
Depending on your budget, you can invest in paid advertising across different platforms. More digital marketing professionals choose to wisely spend their marketing budget on display ads and search ads, especially on Google as it is the biggest search advertising provider on the internet.
But why is paid advertising important? Simple answer: It widens your reach and gets you even better qualified leads. You can measure how effective an ad is on the backend and adjust the campaign as you go along. And, compared to organic SEO, paid advertising can get hyper-targeted – very helpful when you’re reaching out to a local community.
But in order to play, you need to pay. The more clicks you want on a daily basis means acquiring a bigger budget. On social media, smaller budgets for SMEs can work but a bigger budget will be helpful too.
7. Ask for reviews
Nothing beats user-generated content and word of mouth, and the best way to give your business free advertising is to ask customers to write reviews. These reviews can be found on your Google Business Profile and other online directories that offer review features, your own website or on e-commerce websites.
And while it’s nice to see reviews populate your product pages, it’s also important to respond to these reviews, whether they’re positive or negative. This sends a message to your customer that you see them and you care about their feedback. Customers who see that you regularly respond to reviews improves your brand awareness and trust.
Digital marketing helps you gain more traffic and leads while helping your customer find information about you faster. From publishing written and audiovisual content to sharing them across various social media platforms, you can make sure that your customers visit your website in no time.
If you need an extra hand in doing all these digital marketing tasks, talk to us at Dygiq, where our data-centred digital marketing experts can ensure that your online real estate is fully optimised.